Ray Genovese creates coffee blends and knows it like the back of his hand. He knows by taste how to adjust the flavour of a coffee for a shipment, and has mastered creating the perfect blend of espresso. Ray runs Genovese coffee - which was established by his family thirty years ago in an attempt to recapture the perfect Italian cup of coffee.

Ray Genovese was given a choice by his parents - either go to university or go to work in the family business. He chose the latter and loves every minute of it. Coffee is a true passion for Ray and here he explains the family history, how the coffee is made and the end result for flavour that he always strives for.