The Job I love – Visual Merchandising
Visual merchandisers design the merchandising plan for a store or group of stores, in order to maximise sales opportunities by attracting the attention of customers. They may develop individual displays such as window, wall or point of sale displays, and floor plans and layouts. These can range from simple product stands at cash registers to more elaborate and creative window displays. As well as attracting customers, displays can also project the image of the store and target specific groups of customers.
Visual merchandisers usually work in consultation with others within an organisation, such as store staff and managers, marketing and promotions staff.
Some visual merchandisers may also be involved in developing a merchandising plan for a group of stores, including a schedule of displays and promotions, and instructions for others to implement the merchandising plan. They may also work on the practical elements such as making props and organising lighting.